Bailey Imerson
Bailey Imerson
Senior Concept Artist
North Shields, United Kingdom

About

A senior concept artist working in the games industry for 6+ years with a hungry imagination and a true passion for creating compelling and imaginative characters and worlds.

so If your team needs a Concept Artist with over 6 years of professional experience in character & creature design, outsource management and mentorship, please don’t hesitate to reach out. I'm excited to take on my next challenge and continue growing as an artist and developer!

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Skills

Concept ArtDigital PaintingEnvironment DesignIllustrationCharacter DesignDrawingProp DesignCreature DesignVisual DevelopmentWeapon Design

Software proficiency

Blender
Blender
Illustrator
Illustrator
Photoshop
Photoshop
ZBrush
ZBrush
Procreate
Procreate

Productions

    • Video Game
      Rogue Eclipse
    • Year
      2025
    • Role
      Concept Artist
    • Company
      HUSKRAFTS
    • Video Game
      Good Boy
    • Year
      2025
    • Role
      Concept artist
    • Company
      Observer Interactive
    • Video Game
      Golf with your Friends: The Critical Hit Cosmetics Pack
    • Year
      2024
    • Role
      Concept artist
    • Company
      Radical Forge / Team 17
    • Video Game
      Southfield
    • Year
      2024
    • Role
      Concept artist
    • Company
      Radical Forge
    • Video Game
      Golf with your Friends: Team mode
    • Year
      2023
    • Role
      2D artist / Concept artist
    • Company
      Radical Forge / Team 17

Experience

  • Senior Concept Artist at Observer Interactive
    GB
    August 2025 - Present

    Helped develop new visuals based on an existing IP by delivering concept art from initial

    thumbnail sketches to detailed, production-ready art. Worked quickly and efficiently to iterate as much as possible.

    • Directed contract artists and outsource vendors with detailed feedback and paint-overs to ensure quality and consistency.

    • Collaboration closely with Paramount and Radical Forge, Art Director, Project lead and Lead UI to shape the IP’s direction; blending realistic visuals with surreal references.

    • Mentored junior and contract artists through ongoing feedback, one-on-one support, and team guidance.

    • Progressed from Associate to Senior Concept Artist, taking on increased ownership and responsibility across character design and overall visual development.

  • Concept Artist (Contract) at HUSKRAFTS
    January 2025 - March 2025

    - Contributed to vehicle concept development for Rogue Eclipse - helped define and refine the visual style of factions to ensure a cohesive and compelling aesthetic that aligns with the game’s creative vision.

    - Delivering high-quality designs that balance gameplay needs with artistic innovation.

    - Collaborated closely with Art Director and cross-disciplinary teams—including 3d modellers, animators, and VFX artists—to ensure concepts translate effectively into the game.

  • Concept Artist at Observer Interactive
    GB
    April 2024 - January 2025

    - Contributed and helped drive the overall creative direction for Good Boy - helped define and refine the visual style to ensure a cohesive and compelling aesthetic that aligns with the game’s creative vision.

    - Led the concept development of characters, environments, and creatures, delivering high-quality designs that balance gameplay needs with artistic innovation.

    - Collaborated closely with Art Director and cross-disciplinary teams—including 3D modelers, animators, and VFX artists—to ensure concepts translate effectively into the game.

    - Provided art direction and quality control for external vendors, reviewing outsourced concept art and ensuring alignment with internal standards.

    - Managed contract and in-house artists. Provided one-on-one mentorship, critique, and guidance to ensure artistic consistency and team growth.

    - Reviewed and provided feedback on concept art, 3D models, illustration, VFX, and 3D animations—offering paint-overs and direction as needed to maintain quality.

  • 2D artist / Concept artist at Radical Forge
    Remote, GB
    January 2023 - March 2024

    During my time at Radica Forge, I worked within a collaborative team, primarily working with stylised art to create fun visuals for the environment, props and other conceptual assets for the company's IP and on various other projects

  • Concept artist (contract) at Radical Forge
    Remote, GB
    August 2022 - January 2023

    working within a collaborative team primarily working with stylised art to create cosy and fun visuals for the company's projects

  • Concept Artist (Freelance) at HUSKRAFTS
    GB
    July 2022 - September 2022

  • Contract Concept artist at Aphelops
    October 2020 - November 2021

    During the Covid lockdown, I have been collaborating with a group of international artists and designers, working on a game idea. Its been an exciting learning curve, enabling me to expand my skillset and boost my confidence as a concept artist and fellow team member. Holding virtual team meetings has given me a deeper understanding of the roles of the team and the problems they face within their roles. Problem-solving and being able to accommodate what they need from me to fulfill their roles has been very satisfying whilst giving me a realistic view of being part of a virtual team working to deadlines within different time zones.

  • Intern Concept artist at Hobgoblin 3D
    United Kingdom
    September 2019 - December 2019

  • Technical Artist Intern at Teesside University
    December 2017 - April 2018

    Working within a collaborative team I assisted in the research, development,

    UI design and was ultimately responsible for delivery of 3D assets for a

    short info-graphic, detailing information on invalid carriages.

    Key duties included: testing various engines (Unity) for online use

    (mobile ect...), Idea generation, delivering a working prototype, 3D asset

    creation and UI design.

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